Target Toy Catalog
Goal was to create a fun and whimsical catalog that was geared towards the kids. We wanted the kids to have fun, be inspired and get excited for the Holidays. We used bold colors, unique camera angles, and graphic sets. Infusing moments of authenticity and playfulness that would bring the products life.
Role: Lead AD with a team of 3 Art Director, 2 Production Designers and 1 Copy Writer. The team collaborated on an 80 page catalog from concept to execution. // Execution: Core creative team plus 8 Photo teams and up to 12 Stylist at a local studio. Apparel with talent was shot in LA.
